In the past couple of years I have been noticing clients requesting basic, clean, simple, and straightforward designs that are still effective. I am not talking here only about web design, but all printing products (posters, brochures, etc). No more flash and flashy elements, and more text-based calm elements.
Generally speaking, when it comes to the Internet, users want simple user-friendly interfaces where they can access what they want easily, and without any extra time to find the navigation or a page. Users hate to see unnecessary pop-up windows, alerts, warnings, jumping boxes and scrolling text. Remember, the site is up to sell a product or a service. Internet users want to access a page where they can read, buy, sell, bid, share, communicate, and then go back to their business. The same things hold true about designing a poster or any other printing product. In most cases, it is about the message. An easy to see, understandable, readable message is always they key element. Sometimes, one good photo can do the trick. Remember, you might have a couple of seconds to capture the eye of the viewer. So you need to think twice before you add any new element to your design.
References:
Google images:
http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2009/07/3723639044_e6547ee48c.jpg
http://paidcontent.org/images/old_images/uploads/rediff_redesign.gif
Friday, March 18, 2011
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ReplyDeleteUsing a basic design rather than a flashy one can have alot of advantages, like your post said it needs to be user-friendly when I'm looking for something on the internet if it has alot of pop-ups, ads, and other junk I'll leave and go on to the next, because of the simple fact that it's to busy to find what I'm looking for.
ReplyDeleteJosh Rosser
jrosser05@gmail.com
i agree using a basic design sometimes can get the point across far better then a flashy one because the customer and/or clients don't have to deal with extra pop-ups and unnecessry information sticking to the basics allows the customer/clients to find exactly what there looking for.
ReplyDeleteI also agree with keeping designs basic to a point. Using flashy designs could take away from what your trying to sell or show because there is to much going on and is destracting, but on the other hand it could set your design apart from others designs.
ReplyDeleteDerrick Rentz
rockangelproductions@gmail.com
Everyone has made very valid points, and I agree with them all. When you have a lot of extra it not only takes the focal point off of the product or purpose but it can also make a person loose interest. When yo have to many different tabs or selections/pop-ups to go through; the user can forget what there purpose was or just give.
ReplyDeleteWith this being said keeping it simple is the better option especially when its at the clients request. It also makes the job less complicated for the developer. As long as you stick to what was requested it can also make the project sometimes simpler.
I'm going to jump on the bandwagon of agreement that basic designs are better than the flashy types. Everyone who has commented so far have made a lot of good points and I would like to add that a basic design is more easy on the eyes, as well as far more catchy, than something that may be full of flashy colors and images. No one wants to have to click around something that might be a jumble of images, flash, and text just to find the link that will take them to the next page.
ReplyDeleteA simple is the best sort of design.
I whole heartedly agree that simple is better! It is far too easy for a company's message to get lost in too much hype. The only people who I think probably should get a flashy site are those in entertainment, especially a gaming software giant like Blizzard Entertainment.
ReplyDeleteI do agree from a customers stand point that simple is better. A lot of companies are looking for more user friendly website. They want less flare and a more simple style that will appeal to the customer.
ReplyDeleteI believe websites have to be simple but have some flash to make it appealing to customers
ReplyDeleteI'd say much of the reason sites were incorporating fancy over the top and cumbersome flash-gizmos has faded, it's no longer a 'new' thing, and people are realizing that.
ReplyDeleteBack when the internet was still new to the largest portions of people it was largely a toy, for entertainment purposes.
now that it is so much more widespread you'll find that things are straight to buisness more often than not, save for the site that are designed to be toys and for entertainment purposes, namely kids sites.
As a frequent visitor to the Internet, I can't say enough about the annoying pop-ups and floating text that appears when I'm trying to view or research something on a site, it can be very frustrating to say the least. I think that some new developers may add a lot of bells and whistles to impress a customer rather than design for a user. The flashier the design, the more money can be made. However, I don't totally disregard flash, some customers need it to make their site POP! But a good developer should know when and where to apply these types of designs.
ReplyDelete